Your blog posts are too long

I’ve been blogging for more than 7 years now and I’ve been using the Web as a primary information source for nearly twice the time.  One thing I can say is that we have more and more content on the Web, sometimes too much.

With that in mind, we can also say that the attention span of people just drops off: too many interesting videos, articles, applications, status updates, blog posts… So I come to a magistral conclusion: your blog posts are too long. I don’t have the time to read a long post: I have other information to grab on your blog or somewhere else. I also may read your post in front of my computer, but I may be in line to pay my groceries, waiting for someone to start a meeting or have two minutes to kill before the movie start.

Also a long post is most of the time boring. You can argue that it’s a matter of good or bad author, I will argue that’s not the problem: if you are not able to get to the point with about 500 words, maybe the topic isn’t good enough or you don’t know it well enough. If you really want to talk about all the facet of the topics, make a series of posts.

In my mind, a good blog post should be between 250 and 500 words maximum. You did a post with a lot more words: rethink it or do a series. You need to make a long blog post because it’s technical or it’s not like this easy-going no-real-value opinion blog post I just did? Bullshit! If you want to be credible, you need to create a long text? Bullshit! If I want to show your expertise, you need to put more examples or give more meat to your readers? Bullshit! Simple is the new complex!

I don’t have the innate knowledge, this is my opinion, and I don’t ask you to change your mind or tell you what to do, but take some times and try to see which blog post got more traction or is way more interesting the next time you read some. So, did you think that shorter blog posts are better? Are you a fan of long blog posts? Do you feel that you need something complex to understand easily a topic? Share your thoughts.

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/*Comments*/

  1. I love the idea of a series. My post that I have been working on for a few days I knew was just getting too long. So I am now going to break it up into a series. Thanks so much for the idea.

    06/15/2012 01:02PM
    • I think it’s easier to get the attention of your readers this way.

      06/29/2012 03:36PM
  2. Thank you so much for this. It has really helped with my dilemma. I, myself, like longer blog posts. If its something worth reading, I do like lots of it, but I also know that that is a very, very varied opinion. Once again, thanks.

    03/28/2013 05:26PM
    • I’m expressing my opinion, so go for it if you prefer do to long post, but I’m a big believer in “less is more”.

      03/30/2013 10:14AM
  3. What should I do if I have a short attention span when reading other’s blog posts but write excruciatingly long posts. I just clocked in at 4k words, which is how I found your blog. I have no idea how to publish it without scaring away readers.

    08/09/2013 02:07AM
    • Firstly, this post is all about my own opinion: there are probably many people who prefer to read long post. On the other side, if you have a short attention span, and want to simplify your posts, I suggest you two things: proofread your post, and split in sub-topics.

      For the first one, write your post, and one day after, proofread it. Remove anything that is not necessary for your readers to understand what you are talking about. Most of the time, I remove a lot of added words, and even sentences that are superfluous.

      As for the second, read your post again, and try to find some second-level topics. With a post of four thousand words, I would try to find a minimum of four categories, and split the post in a series of four posts. That will give you the opportunity to keep everything you wanted to share, minimize the length of the post, and get your readers to come back to your blog to read the second, third, and fourth part of the post. I hope that it will help you.

      08/09/2013 10:04AM
  4. There’s nothing wrong with a long blog post if it’s providing useful information. I hate opening a post that only has basic info and just barely touches a subject, it’s a waste of time. I’d rather spend the time reading a long informative post than having to jump around from one blog to another reading short posts just to get all the information I need. I like posts that are thorough and provide all the useful information one place – in one post.

    04/13/2014 03:28PM
    • It’s OK tripping blonde if you prefer long posts; it’s a matter of choice. This post was about my opinion and based on what I’ve seen from many readers, blogs, and after talking with many bloggers. People have short attention span; me included. I think it makes sense for information posts to be a bit longer so people can have all the information they need.

      04/15/2014 11:12AM

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